Find Your Next Hook
50 hooks found
![The #1 mistake killing your [goal] (and how to fix it fast)](/hooks/hook00001.svg)
“The #1 mistake killing your [goal] (and how to fix it fast)”
Notes: Swap [goal] for your niche’s main desire—e.g., “fitness progress,” “sales calls,” “short-form video reach”
Tip: Use a bold on-screen graphic or voiceover to underline the “#1 mistake”; immediately tease the solution for fast pacing.
“You’re losing 80% of your viewers in the first 10 seconds—here’s why.”
Notes: Use real stats for credibility – adjust % if your analytics show a different figure.
Tip: Show a retention graph or quick example of a video dropping off; pair with energetic delivery to create urgency.
![I did [challenge] for 30 days—here’s what happened.](/hooks/hook00003.svg)
“I did [challenge] for 30 days—here’s what happened.”
Notes: Swap [challenge] for a trend, habit, or result relevant to your audience (“cold showers,” “$0 ad spend,” “posting daily”).
Tip: Use high-energy B-roll and “before”/“after” moment early; set up the question, “Would you get the same result?” in the intro.
![Most [your audience] are doing this wrong—are you?](/hooks/hook00004.svg)
“Most [your audience] are doing this wrong—are you?”
Notes: Swap [your audience] for a clear group (“new YouTubers,” “remote workers,” “first-time parents”).
Tip: Insert a quick montage of “common mistake” clips, then pause for self-reflection (“Are YOU making this mistake?”).
Frameworks Cheatsheet
Use this guide to clarify core terms, frameworks, and targeting insights—so you always know why a hook works.
1. Frameworks Explained
PAS – Problem–Agitate–Solution
Pinpoint a real problem, amplify the pain or consequences, THEN offer your solution as the fix.
Example: Struggling to grow on YouTube? It’s probably not your content. Here’s why—and how to fix it fast.
Contrarian / Myth-Busting
Challenge something “everyone” believes; instantly sets you apart and builds trust with skeptics.
Example: Why “niching down” is killing new creators—and what you should do instead.
Quick Win
Promise a fast, actionable result or improvement.
Example: This tiny tweak doubled my open rate overnight.
Story / Vulnerability
Share a personal experience—especially a struggle, failure, or emotional moment.
Example: I almost quit video making, but then this happened…
Authority / Social Proof
Reference social results, expert opinions, or big numbers.
Example: I interviewed 7 experts—these were their best-kept secrets.
2. Psychological Triggers
Curiosity
Makes viewers need to know the answer or next step.
Words to look for: “You won’t believe…”, “The truth about…”, “What happened next…”
Belief Bridge
Gently guides the audience from their current skepticism to a more empowered perspective.
Example: “If you felt stuck with [pain], you’re not alone.”
Vanity / Aspiration
Appeals to self-image, status, or the desire to be seen as smart, successful, etc.
Example: “How top creators go viral—without copying trends.”
Inclusion / Belonging
Speaks directly to identity and creates a sense of “this is for people like me.”
Example: “If you’re a coach struggling with sales calls, this is for you.”
FOMO (Fear of Missing Out)
Highlights what could be lost or missed by not acting.
Example: “Don’t post another video without watching this.”
3. Audience Stages
Understanding audience readiness helps you select the right hook/CTA.
- Cold: New or just discovered you. They need clarity, credibility, and emotional resonance fast.
- Warm: Know you a bit—may follow, engage, or lurk, but haven’t taken a big action yet.
- Hot: Fans or leads who trust you and are already primed for offers, signups, or sales.
Tip:
- Cold: Use simple, bold claims and quick wins—don’t assume deep trust yet.
- Warm: Invite to go deeper (try a new process, comment, join a list).
- Hot: Strong call to actions, enrollments, or higher-ticket asks.
4. Common Questions
Q: Can I combine frameworks?
A: YES! Many great hooks do—e.g., “Problem–Authority–Quick Win.”
Q: What if my results aren’t big yet?
A: Use story/vulnerability, “before and after,” or social proof from micro-wins (“I finally landed that first client”).
Q: How much should I personalize?
A: Always swap in audience-specific pain points, niches, or results! A hook that says “for coaches” will outperform one that says “for anyone.”
Q: Should every hook be dramatic or surprising?
A: No. A well-executed, sincerely useful tip or relatable story is sometimes more trustworthy—especially for warm/hot audiences.
5. Upgrade Your Hooks
- Swap the [bracketed text] for your niche’s biggest pain, win, or myth.
- Test your hook aloud—does it sound like something you’d say to a friend?
- Always check your final content DELIVERS on the hook you chose. Earning trust > earning a single click.